Peloton stock is rising despite the fall of global stock markets. This is allegedly due to concern over a coronavirus outbreak as more people are electing to stay at home rather than risk going to the gym to exercise. Peloton currently offers both a bike and a treadmill, as well a subscription service that provides cycling, treadmill, strength, yoga, and meditation workouts both live and on-demand.

Magic Number predicts that Peloton will likely also see a rise in their stock price due to yesterday’s settlement of a copyright lawsuit with 14 different music publishers. The company and the music publishers have a “joint collaboration agreement” where they will “work together to further optimize Peloton’s music licensing systems and processes.”

Additionally, Peloton recently settled a patent infringement lawsuit against Flywheel Sports. As part of the settlement, Flywheel Sports agreed to stop offering online classes on March 27. Current Flywheel At Home consumers are eligible to trade-in their bikes for Peloton bikes. Peloton also has filed suit against Echelon alleging infringement of both patents and trademarks.

Peloton is rumored to be working on a lower-cost treadmill and a rowing machine. Tonic Fitness, which was acquired by Peloton in October 2019, had a rowing machine patent issue in November 2019. An FCC filing was made public in January 2020 that suggests a new tablet touch screen. This is a growing consumer sector, as many competitors were spotted at CES this year, such as Echelon, Amazfit, and Mirror.

The exercise company is very active in patenting its technology and has filed at a pace of almost 1 application per month since 2018. With their rapid growth, expect to see Peloton continuing to protect its technology and even look to potential IP licensing and purchase deals.