Hawk-Eye Lands Partnership with NFL. Now It Needs Patents

Hawk-Eye announced in July 2021 that it would be entering a partnership with yet another professional sports league, the NFL, to supply its SMART Replay technology to help referees in the making of replay decisions. The technology will be…

We Found A Match: Hudl and Pixellot

In a previous insight, Patent Forecast® discussed how Hudl (Agile Sports Technologies) has become active in a space where it has a patent deficiency. From the looks of it, Hudl won’t heed our warning as it appears to be staying course in…

EDH attempts to operate under the radar. Not so fast…

Within the Telemetry Analytics category, most of the top assignees are fairly notable companies in the sports analytics industry like SMT and Zebra Technologies. Then, you stumble across one that you likely have never heard of, EDH. It…

Patents Once Again Lead to Partnerships for Pixellot but Leave an Opening for Competitors

Pixellot has a long history of partnerships with different youth and amateur leagues across the world to leverage its AI powered, automated video production system to allow leagues the ability to broadcast games without high production…

SPACs Are Hot and Stats Perform is for Sale. With 46 Patent Assets, They Should Go Quickly..

  SPACs have been a staple of 2021 so far with companies left-and-right using them to go public instead of a traditional IPO, and leading the SPAC craze is the sports industry with new current and former players, sports executives,…

Track160 Secured the Funding but Is Falling Short on Exclusivity

With machine learning and AI being all of the craze now, it’s no surprise people from around the globe are finding implementations in sports. One of the more popular applications in sports, right now, is using machine learning to track…

If Sunscreen Can Let MLB Pitchers Cheat, Technology Should Catch It

If you’ve been following baseball recently then there’s no doubt that you’ve heard about spin rate. Players are calling out other players (Bauer vs. Cole), Tyler Glasnow’s UCL is tearing (at least partially), and bans are being placed all…

Buy vs Build IP strategy? Stats Perform does both.

Stats Perform is no newcomer to the sports analytics sector. As noted in multiple previous insights, it has set itself apart as being the premium data and AI analytics provider for sports leagues across the globe but wasn’t fairing so well…

Sports Analytic’s Up-And-Coming Rookie – IBM?!

IBM is a household name in computing, known for providing computer systems for a suite of different business and scientific applications. In sports, on the other hand, it isn’t very famous. Through a Google search of IBM and sports, the…

Who Wins in the Smart Basketball Rivalry? (Hint: Count The Patents)

Anytime new tech is announced, it is always followed by a flood of companies trying to capitalize on the associated market. With the introduction of “smart basketballs,” three companies have made themselves known as both leaders in the…

Verizon Is Making an Exit. What Does That Mean for the Sports Analytics Sector?

If you’ve been following the Sports Analytics Patent Forecast®, you’ve probably seen a patent asset or two owned by Verizon and thought, “what are they doing there?” While it might seem odd to find a telecommunications giant in a sector…

Nextiles Took a Patent-Focused Approach From the Start. Will It Pay Off?

Since the introduction of conductive threads, the textile and wearable sensors industry has been searching far and wide for every possible use of it, particularly for collecting data in clothing. Simply search for smart clothing using your…

How Can Sportiq Announce A Smart Basketball With No Patents? By Hiding Them.

When it comes to sporting equipment, it's usually safe to say the “smarter” the better, but basketball has been lacking in smart equipment. Finnish sports analytics company, SportIQ, may change that by developing a basketball that can…

How Do We Know Sports Betting Is Exploding? PGA And Patents

On April 14th 2021, DraftKings and PGA Tour announced their plans to create a one-of-a-kind retail sportsbook at TPC Scottsdale. This follows recent revolutionary sports betting legislation in Arizona that allows for sports organizations…

Ballogy keep growing, but it’s forgetting one critical thing

In a recent insight, we highlighted some impressive growth for the Austin-based start-up Ballogy. They recently secured $6 million in Series A funding from an impressive list of athletes and sports executives. But this growth in size is…

Nike and Adidas Are Up to Something. We Might Know What It Is…

In a previous insight, we compared the technologies disclosed in the patents of Nike and Adidas in an attempt to get an idea of who had the edge when it came to new sports technology. However, recent activity shows that there might be…

Hudl introduces a new Sports Analytics product without patents. Where’s the strategy?

Hudl’s most recent product, the Focus Outdoor, was announced in early March 2021 and provides teams with a fully-automated and weatherproof camera system to allow for the recording and live-streaming of games. With these new products, we…

Rapsodo Comes Out of Left Field with New Recruiting Tech. Should Trackman Care?

While sports is slowly returning to its former glory in what we hope to be the tail end of the COVID pandemic, some innovations spurred by the unprecedented times are likely here to stay. Historically, the recruiting process in sports was…

Why is Innovative Timing Systems slowing down in the Sports Analytics race? We have pictures.

Innovative Timing Systems has been the long-time leader in the Event subcategory of the Sports Analytics Patent Forecast®; however, its lead isn't going to hold unless it starts to pick up the pace. Over the past four years, Innovative…

IP portfolio analysis explains another acquisition (Stats Perform)

A recent acquisition in the Sports Analytics sector yet again links patent data as an early indication of market decisions. Stats Perform, the Chicago-based sports data firm, recently acquired two software platforms from Thuuz Sports, a…

Are Sports Due for an AR/VR Revolution?

It's no secret that sports leagues and teams have been getting creative while trying to keep their heads afloat during the sports hiatus following the widespread COVID-19 shutdowns. The NBA and NASCAR turned to online gaming, while the NFL…

Is Intel Planning to Disrupt Sports Analytics?

As discussed in a previous week's insight, Intel has been eyeing its opening in the Sports Analytics sector for years. With six (6) applications dating back to April 2015, the company has seen little success in the sector, being granted…

Analytics Aren’t Only for the Big Four

While most patents within the sector are geared towards popular sports like baseball, hockey, basketball, and football, these sports are by no means the only sports going through the analytics revolution. While the innate popularity of the…

What’s Going on with Analytics-based Coaching?

While the Sports Analytics sector was by no means immune to the effects of COVID-19 on the market, the nature of some of the technology allowed for a surprising amount of growth as opportunities opened to implement technology to allow…

Sony Eyeing an Opening

Sony might be on the prowl for a new foothold into the Sports Analytics Sector. As discussed in a previous weeks' insight, it is no surprise that big-name tech companies, like Sony and Intel,  are attempting to enter the booming…

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