LOLIWARE And The Edible Cup Dream

Backed by Mark Cuban and Barbara Corcoran, Loliware is trending in the right direction with its patent strategy. Loliware is an edible bioplastics company with a focus on creating the first edible drinking cup. The company’s goal is to create edible cups to serve as drinks and dessert to complement a meal. 

Unfortunately, even after appearing on Shark Tank during season 7 (2015 – 2016) and raising $6 million, Loliware hasn’t rocked the biodegradable packaging market. However, in July 2021, Loliware had a patent application publish directed towards an edible container made of liquid, sugar, and one or more hydrocolloids. The company has one related patent and five related patent applications. Loliware is making the strategic choice of investing in patents and has been doing so since 2012. However, at least based on the Amazon reviews, there have been issues developing a successful edible cup. Even the company website is focused on Loliware’s straw.

The patent application indicates that Loliware is still developing an edible cup so we may see a new and improved cup in the near future. 

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